ABOUT THE SEMINAR
 

Learn tricks of the trade used by some of the biggest players in the seminar promotion business ­ straight from the man who mentored them himself…
 
Ralph Elliott presents
 
“How to Promote Any Seminar or Event for Maximum Payback”
 
Available as a public workshop, in-house presentation or as a kickoff keynote
 
Putting on a successful seminar or event isn’t easy.  There’s a ton of details to consider… countless bases to cover… changing budgets to deal with.  And a big bottom line to shoot for. 
 
Even the smallest misfire can spell trouble in lost registrants, unhappy attendees or unexpected expenditures. 
 
Your organization's reputation is on the line ­ maybe even your own job.
 
But you already know that.
 
What you might not know is this: 
 
There are scores of little-known ways to simplify everything involved in promoting any event.  Proven tricks-of-the-trade that come only from years of experience, lots of smart testing, hard-won victories and even embarrassing defeats. 
 
As with just about any endeavor simplicity breeds success ­ in happy customers, repeat business and bigger profits.
 
Plan now to learn what those insider tricks are from a recognized expert and educator who will clue you in on everything from smart, efficient execution of direct marketing fundamentals to sophisticated selling strategies.
 
Whether you’re a newcomer or a veteran at filling seats at any event ­ large or small, niche topic or general interest, high-ticket or low ­ you’ll come away from a Ralph Elliott presentation with new and effective ways to pack the house and show a healthy profit.

Sound interesting?  You bet.  Sound easy?  It is not; this is 12 hours of focused training with practical examples, shared experiences, and networking ideas.
 
Come ready to roll up your sleeves for two high pay-back days learning the ins and outs of promoting your next seminar, workshop, or full-blown conference.  You will take away the savvy and support you need to …
 

  • Tweak existing promotion models to crack that elusive break-even bar
  • Start off at break-even if you are new to the seminar/conference promotion business
  • Tailor your message and image to fit your audience, whether your offering costs thousands or $100 or less.

Or scrap your shop-worn promotion model altogether and leave with a brand new plan that has a fresh look and feel - more compelling benefits, a reposition pitch with a sweeter offer, a rock- solid guarantee, and an incredibly simple sign-up process.

Call Ralph Elliott at 864.656.3983 if you have any questions or e mail elliot@clemson.edu  (notice one “t” in the e mail address).

Plan now to get the "ahas" you need to lower cost and raise your ROI, crank up your "buzz," simplify sign-up, repackage your benefits of attending so that people nearly beak down your door to register!  Get the how to, no no techniques and tactics to send event registrations through the roof.



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